In Cinnamoroll's origin story, a white dog flew down from the skies one day and was discovered by a female Cafe Cinnamon worker. The "I.Cinnamoroll" brand depicts an alternate world that poses a what-if question: What if Cinnamoroll had not met the Cafe Cinnamon worker on that fateful day? The "I" in the title stands for both the English first-person pronoun "I" and the Japanese word "ai" (love), and it represents the brand's theme of taking care of one's own body and mind.

The second season of .

The protagonist genius, Ye Feng, was betrayed and attacked by his senior, and other evildoers, after he refines the Divine Realm pill that would lead him towards Supreme Realm. He managed to fend off and consume the pill, yet finds himself inhabiting the body of his descendant, who bears his name after 500 years later. He pledge to save his current lineage and seeks vengeance, Yefeng embarked on the path of cultivation again, practicing hard and improving while exploring the mystery of the way of heaven.