Tokimeki Memorial brings together the twelve young girls from Kirameki High School, but revolves around the main girl, Fujisaki Shiori. The story starts at the beginning of the third school year, which is the last year before the main character can choose a girl and date her at the graduation.

Office worker Leon is reincarnated into a particularly punishing dating sim video game, where women reign supreme and only beautiful men have a seat at the table. But Leon has a secret weapon: he remembers everything from his past life, which includes a complete playthrough of the very game in which he is now trapped. Watch Leon spark a revolution to change this new world in order to fulfill his ultimate desire... of living a quiet, easy life in the countryside!

He was the king of the demon world that had been laid off because of complaints. She was the hero that had lost her position because she failed in her crusade. Fate bound these two together, and they began a journey filled with mysteries and to pay off their debts.

Yuuko is a shy middle school girl who has feelings for her childhood friend, the boy next door. When she finds out that her best friend also likes him, she is unsure what to do. The story explores the relationships between these three characters as they confront everyday junior high problems.